Terms of Service

These Terms of Service (the "Terms") govern your use of Hey Otto (the "Service"), an AI operations platform for service businesses, provided by Hey Otto Ltd. ("Hey Otto", "we", "us"). By creating an account, accessing the Service, or clicking "I agree", you agree to these Terms. If you are using the Service on behalf of a business, you confirm that you have authority to bind that business — and "you" means both you and the business.

If you do not agree to these Terms, do not use the Service.

1. The agreement

These Terms, together with our Privacy Policy and any order form, plan description, or written addendum we sign with you, form the entire agreement between you and Hey Otto regarding the Service. If you signed a separate written agreement with us, that agreement controls where it conflicts with these Terms.

2. Who we are

The Service is operated by Hey Otto Ltd., an Israeli company. References to Hey Otto in the Service, marketing material, and these Terms refer to the same product. Hey Otto is the legal entity; Hey Otto is the product brand.

3. Eligibility

To use the Service, you must:

• be at least 16 years old (or the age of digital consent in your country, if higher);
• not be located in a country subject to comprehensive trade sanctions of Israel, the United States, the United Kingdom, or the European Union, and not be a person on a restricted-party list;
• not have been previously suspended or removed from the Service.

The Service is intended for use by businesses and people acting in a professional capacity. It is not designed for consumer personal use.

4. Your account and team

When you sign up, you create an organization (a "Workspace") and become its owner. You can invite teammates and assign them roles with different permissions. You are responsible for:

• the accuracy of the information you provide;
• keeping your login credentials secure and not sharing them;
• everything your team and any third parties you invite do inside your Workspace;
• ensuring teammates you invite agree to these Terms before using the Service.

You must notify us promptly at security@heyotto.com if you suspect any unauthorized access to your account.

5. What the service does

The Service is a multi-tenant platform that brings together — in one application — pipeline and contact management, invoicing, revenue and expense tracking, time tracking, calendar, tasks, team permissions, and an AI agent called Otto. Features available to you depend on your plan and may change over time as we improve the Service.

We aim to keep the Service available 24/7, but we do not guarantee uninterrupted access. We may perform scheduled maintenance, temporary outages may occur, and underlying third-party services can fail. We will use commercially reasonable efforts to minimize disruption.

6. Otto and AI features

Otto is the Service's AI agent. You can interact with Otto by typing or by speaking. Otto can take a defined set of actions inside your Workspace — creating deals, contacts, invoices, calendar events, time entries, tasks, finance records, and so on.

How Otto works. When you give Otto a command, we send the relevant context (your message, recent conversation, and the parts of your Workspace data Otto needs to act on) to a third-party AI model provider that returns a structured response. Otto then drafts editable confirmation cards for any action that changes your data. Nothing is committed to your Workspace until you approve a card.

Confirmations, edits, and undo. Otto is designed with three trust primitives: every action is confirmed before execution, every confirmation is editable, and every executed action can be undone within the Service's undo window. These primitives are part of the product's safety design. You are still responsible for what you approve.

Voice. Voice input uses the speech recognition features built into your web browser. Depending on the browser and operating system you use, your spoken audio may be processed by your browser vendor's servers (for example, Google for Chrome on most platforms). We do not control that processing. Our Privacy Policy explains this in more detail.

Otto is not professional advice. Otto can draft invoices, classify expenses, parse bank statements, write replies, and otherwise generate text and structured data. None of that output constitutes legal, accounting, tax, financial, or professional advice. You are responsible for reviewing every confirmation card before approving it and for the correctness of anything that ends up in your Workspace.

Usage limits. Each plan includes a defined volume of Otto actions. We may rate-limit or queue requests that exceed your plan's allowance, and we will be clear in the product about where those limits are.

7. Acceptable use

You agree not to use the Service to:

• break any law, regulation, or third party's rights;
• upload, store, or send content that is illegal, defamatory, infringing, hateful, or sexually explicit involving minors;
• send unsolicited bulk communications ("spam") from your Workspace or use the Service for any marketing or messaging activity that violates applicable anti-spam, e-privacy, or marketing laws;
• store payment card data, government-issued identification numbers, health information, or other categories of sensitive personal data, except via integrations expressly designed to handle them (for example, by using Stripe to take payment, rather than storing card numbers in a contact note);
• upload malware, attempt to reverse engineer, decompile, or otherwise tamper with the Service;
• probe, scan, or test the vulnerability of the Service without our written permission, beyond the scope of any published security disclosure policy;
• circumvent rate limits, usage caps, or access controls;
• use the Service to train, fine-tune, or otherwise build a competing AI model or competing product;
• impersonate another person, or misrepresent your affiliation with a person or organization.

8. Your content and data

Your data stays yours. You retain all rights in the content you upload, type, dictate, or otherwise create inside the Service (your "Content"). We do not claim ownership of your Content.

License to operate the Service. You grant us a worldwide, non-exclusive, royalty-free license to host, store, process, transmit, display, and otherwise use your Content solely to provide and improve the Service for you and your Workspace, including by sending the relevant parts to subprocessors who help us run the Service (see Section 9).

We don't train AI models on your Content. We do not use your Content to train general-purpose AI models, and we contractually require our AI subprocessors not to do so either. Aggregate, anonymized statistics about how the Service is used (counts, latencies, error rates) are not your Content and may be used to operate and improve the Service.

Multi-tenant isolation. Each Workspace is isolated using row-level security and tenant-scoped queries. Teammates inside your Workspace see what their role permits; users outside your Workspace do not see your Content.

Backups and export. We back up your data for operational resilience. You can export your Content in standard formats (CSV and PDF for invoices) at any time while your account is active. After termination, see Sections 11 and 13 for how long we retain data before deletion.

9. Third-party services

The Service integrates with third-party services that you may choose to connect, including:

• Stripe, to take payment for your subscription and (optionally) to power outbound payments on invoices you send your customers;
• Google Calendar, to two-way sync events;
• A third-party AI model provider, to power Otto's responses;
• your browser's built-in speech recognition, if you use voice;
• your email provider, to send teammate invites, invoice emails, and notifications.

When you connect a third-party service, your use of that service is governed by its own terms and privacy policy. Hey Otto is not responsible for third-party services and does not guarantee their availability, accuracy, or security. You are responsible for ensuring you have the right to connect any account you connect.

Bank statement upload. If you upload a bank statement file, you confirm that you are authorized to do so and that uploading it to the Service does not violate your bank's terms of service or any applicable confidentiality obligation. We parse the file to extract transactions and run duplicate detection against existing finance records in your Workspace; we do not connect to your bank directly.

10. Plans, billing, and renewals

The Service is offered on free and paid plans. Paid plans are billed in advance — monthly or annually, depending on the plan you choose — through Stripe. By providing payment details, you authorize us to charge the recurring fee plus applicable taxes on each renewal date until you cancel.

Renewals. Paid plans renew automatically at the end of each billing period at the then-current price for your plan. We will notify you in advance of any price change for your renewal.

Taxes. Prices shown are exclusive of taxes unless stated otherwise. You are responsible for any sales, value-added, withholding, or similar taxes that apply to your subscription, except for taxes on our net income.

Currency. Subscription fees are charged in the currency shown on the pricing page or your invoice. The Service supports multi-currency for your own customer invoices using exchange-rate data from third-party providers, which is informational and may not match the rate your bank uses.

Late payment. If a charge fails, we may retry it, downgrade your Workspace to a free plan, or suspend access until the balance is settled.

11. Cancellation and refunds

You can cancel your paid plan at any time from your account settings or by contacting us. Cancellation takes effect at the end of the current billing period; you keep access to paid features through the end of the period you have paid for. We do not provide pro-rated refunds for partial months or partial years, except where required by law (notably, where consumer law in your jurisdiction grants a statutory right of withdrawal).

After cancellation, your data remains accessible at the free-plan tier so you can export it. See Section 13 for deletion timing on account closure.

12. Beta and early-access features

We may label some features as "beta", "preview", "experimental", or similar. Beta features are provided as-is, may change or disappear, and may not be covered by our service-level commitments or warranties. Use them at your discretion.

13. Suspension and termination

By you. You can close your account at any time.

By us, for cause. We may suspend or terminate your access immediately if we reasonably believe you have violated these Terms, posed a security risk to the Service or other customers, failed to pay, or used the Service in a way that exposes us to legal risk.

By us, for convenience. We may discontinue the Service or your plan with at least 30 days' notice, in which case we will refund any prepaid, unused fees for the cancelled period.

What happens after termination. Within 30 days of account closure, your Workspace is marked for deletion. We delete your Content from active systems within 60 days and from backups within 90 days of closure, except where retention is required by law (for example, invoice and tax records).

14. Intellectual property

Ours. The Service — including its software, design, copy, brand, Otto's persona, mascot, and any output we publish — is owned by Hey Otto or our licensors. We grant you a limited, non-exclusive, non-transferable, revocable right to use the Service in accordance with these Terms. We do not transfer any of our IP to you.

Yours. Your Content remains yours, as described in Section 8.

Feedback. If you send us feedback, ideas, or suggestions, you grant us a non-exclusive, perpetual, royalty-free right to use them without restriction or obligation to you.

15. Confidentiality

Each party may receive non-public information from the other ("Confidential Information"). The recipient will protect Confidential Information using at least the same care it uses for its own (and no less than reasonable care), use it only to perform under these Terms, and not disclose it except to its personnel and subprocessors who are bound by similar obligations. This Section does not apply to information that is or becomes public through no fault of the recipient, was already known without obligation of confidence, or is required to be disclosed by law.

16. Warranties and disclaimers

We provide the Service with reasonable skill and care and in line with the description in our marketing and documentation. Except for that, and to the maximum extent permitted by law, the Service is provided "AS IS" and "AS AVAILABLE". We disclaim all other warranties, express or implied, including fitness for a particular purpose, merchantability, accuracy, non-infringement, and any warranty that the Service will be error-free, uninterrupted, or that AI output will be accurate, complete, or appropriate for your use.

You are responsible for verifying anything Otto drafts before you approve it.

17. Limitation of liability

No indirect damages. To the maximum extent permitted by law, neither party is liable to the other for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost revenue, lost data, lost goodwill, or business interruption, arising out of or in connection with these Terms or the Service, even if advised of the possibility of those damages.

Cap. Each party's total aggregate liability under these Terms for any claim or series of claims will not exceed the greater of (a) the fees you paid to Hey Otto for the Service in the 12 months immediately before the event giving rise to the claim, or (b) USD 100.

Exclusions. Nothing in these Terms excludes or limits liability that cannot be excluded under applicable law — including liability for fraud, gross negligence, willful misconduct, or for breach of payment obligations.

18. Indemnification

You will defend, indemnify, and hold Hey Otto, its affiliates, and its personnel harmless from any third-party claim arising out of: your Content; your or your team's use of the Service in violation of these Terms, applicable law, or another person's rights; or any action you instruct Otto to take. We will tell you about the claim promptly, let you control the defense (with our reasonable cooperation), and not settle in a way that admits fault on our behalf without our consent.

19. Changes to these terms

We may update these Terms from time to time. When we make a material change, we will notify you by email or in the Service at least 14 days before the change takes effect, unless the change is required by law sooner. Continued use of the Service after the change takes effect means you accept the new Terms. If you don't accept them, your remedy is to stop using the Service and cancel your plan.

20. Governing law and disputes

These Terms are governed by the laws of the State of Israel, without regard to its conflict-of-laws rules. The competent courts of Tel Aviv – Yafo, Israel, have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the Service, except that either party may seek injunctive relief to protect its IP or Confidential Information in any court of competent jurisdiction.

If you are a consumer in a jurisdiction whose law gives you a non-waivable right to a different governing law or forum, that right is preserved.

21. Miscellaneous

• Entire agreement. These Terms (with the Privacy Policy and any order form) are the entire agreement between us on the Service.
• Severability. If any provision is held unenforceable, the rest stays in effect, and the unenforceable provision is modified to the minimum extent needed to make it enforceable.
• No waiver. Our failure to enforce any provision is not a waiver of our right to enforce it later.
• Assignment. You can't assign these Terms without our written consent; we may assign them to an affiliate or to a successor in a merger, acquisition, or sale of assets.
• Force majeure. Neither party is liable for delays caused by events outside its reasonable control.
• Notices. We send notices to the email on your account; you send notices to the address in Section 22.
• Independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship.

22. How to reach us

For questions about these Terms, write to legal@heyotto.com. For general support, write to hello@heyotto.com.

Hey Otto Ltd. · Hey Otto · Effective May 11, 2026